10 Apr How to beat the Brexit-effect
The virtual standstill in UK productivity and domestic growth is plain to see.
Indeed this country is showing possible signs of heading towards a recession. But there is an alternative strategy worth considering to combat the inertia.
So what big step can we take to help UK productivity and at the same time contribute to export revenue, much more of which is sorely needed by the country? The solution is international sales.
But how best are international sales from and export trade with your customers kick-started and sustained? Answer: by using the language of the customer, even if not at a level of total fluency. Particularly within the workplace, in business scenarios and on sales documents.
And, due to the Brexit effect, particularly as the country wants increased revenue streams from outside, the UK now needs to show and maintain much more respect when trading outside its borders.
Whether or not it stays in or moves out of Europe.
The popular solution lies in learning the business language (and culture) of the customer’s country to the appropriate level, low or high. This can be done by means of taking a bespoke specialist language training course tailored to suit a company’s particular needs, or to prepare for the Certificate in Languages for Business qualification.
Using the language of the customer to gain their confidence and trust, which encourages and supports export sales and follow-up, then notably proves its worth on the bottom line of the balance sheet. Not to mention useful training or career enhancement for people’s Continuing Professional Development.
The qualification is suitable both for people in and not in business and focuses on authentic work-related scenarios. The content covers six subject areas of the target country:
- Practical business language for working with others
- Real-world business culture and communication
- Sales and marketing
- Customer service
- Rules and regulations
- Inward and outward travel and everyday etiquette
As an officially recognised qualification run by the UK’s Chartered Institute of Linguists, the Certificate is sat as an exam once in any one year at designated centres around the UK. Its level is mapped to the Common European Framework of Reference for languages (A2/B1) and to the UK GCSE.
People buy from people they trust, which is built up by using words, gestures and actions in a person’s language, all the more essential when pursuing sales to that person or the company that person works for.